Let's see, this 3CE  #pink factory shade is a nice pastel dolly pink which immediately reminds me of korean subtle makeup look. They want the makeup to be kept at the simplest as possible with pastel colours as the main colour theme.  

I did a quick swatch and test on my cheeks and I really love it! The pastel pink gives the right amount of colour without making me look too much like overdone doll, and the pastel colour just melts my heart. This 3CE creamy cheek stick also glides on easily and two strokes on each side were good enough. 

Apparently, the 3CE creamy cheek stick's real fitting powder contained in the formula helps the color to adhere to skin in its realest hue. The creamy texture melts onto skin and blends off very easily.